#Embed video in gmail email series#

This diminishes trust in the long run it isn’t worth it.Įmbedding videos in email this way may not produce a totally seamless experience, since the video doesn’t play directly in the recipient’s inbox. Avoid using an outrageous thumbnail just to get people to click.

Set realistic expectations. Always use thumbnails that accurately represent what is in your video.

The most foolproof way to do this is to use a bright background with dark text. Using a high-contrast image makes it legible. Make a high-contrast thumbnail. Your thumbnail image is usually pretty small. Use text in your thumbnail image. A quick snippet of text gives even more context for your video and ensures viewers start watching it with the right expectations.Ĭreate a thumbnail template. A consistent thumbnail layout creates a brand for your videos and makes them readily identifiable, even among a slew of other thumbnails.

#Embed video in gmail email series#

Start with a screenshot from your video. Start with a screenshot, then use a graphic creation tool to overlay text and build out your thumbnail.Īdd a play button image. The Wistia team ran a series of A/B tests and found that a thumbnail that resembles a video (play button and all) performs better than a pure video screenshot.

There are tons of ways to create a compelling video thumbnail, but here are the quick and dirty best practices. This thumbnail acts as a play button that email recipients can click to play your video. First, you need to create a thumbnail for your video.